The Last Big Smoke

Challenge:

To host a “Last Big Smoke” Event in Ontario in light of smoke-free legislation.

Solution:

• Unite Canada’s five leading cigar distributors together to throw a bash to “Celebrate the Cigar” by inviting over 500 cigar aficionados to light up one last time together at Toronto’s Drake Hotel.
• Promote the “cigar lifestyle” with sampling, fine food, and live entertainment.
• Leverage relationships with other clients for this unique sponsorship opportunity (i.e. FAXE, Maxxium).
• Invite several Toronto-based celebrities to enjoy the evening festivities.

Results:

• Over 500 cigar aficionados attended the event.
• Extensive press coverage in the four Toronto-based dailies.
• Media exposure on CityTV and Global, including on-site interviews.